February 2014
Ad campaign kicks off new year

Bridgeport Hospital’s new advertising campaign, launched Jan. 6, celebrates our renovated facilities, new advanced clinical programs and skilled physicians and staff. The campaign also helps bridge the system rebranding expected to begin this summer.

The campaign features TV commercials on network affiliate stations WTNH and WFSB, and on Cablevision, Charter and Comcast cable networks. The TV schedule includes airtime during the Academy Awards, Grammys and Olympics, and appeared during the NFL playoffs. In addition, the campaign includes digital, radio, billboard and print advertising. To view the TV ads, visit http://tinyurl.com/p9vnlpe.