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FOR RELEASE: 2/8/2011Contact: John Cappiello, (203) 384-3637
kjcapp@bpthosp.org

‘Do You Have Rhythm’ social media campaign spotlights heart rhythm care


Bridgeport Mayor Bill Finch, a Stratford High School a cappella group and a belly dancer are some of the stars of “Do You Have Rhythm,” a social media marketing campaign for Bridgeport Hospital’s new Connecticut Cardiac Arrhythmia Center (CCAC). Even hospital President & CEO Bill Jennings lends a hand by finger-picking a guitar tune.

The campaign is built around a series of video segments, all beginning with a rhythmic performance or activity. The videos continue with Director of Cardiac Electrophysiology Craig McPherson, MD, discussing the importance of a normal heart rhythm and explaining how to take a pulse reading, as nurse practitioner Cathy Wright demonstrates. Viewers are urged to speak with their primary care physician if they have concerns about a heart rhythm problem.

The videos are available at youtube.com/DoYouHaveRhythm or via a link from the Bridgeport Hospital home page, www.bridgeporthospital.org.

Timed to coincide with Heart Month, the campaign was launched on Feb. 1 and the videos were viewed more than 1,000 times in the first week alone.

“Our video performers are all connected to large social media networks,” explains hospital Director of Marketing Audrey Wise. “It’s a fun and contemporary way to begin spreading the word about the expertise of our CCAC physicians and services.”

Bridgeport Hospital has provided sophisticated heart rhythm care since 1992, when it established Fairfield County’s first Cardiac Electrophysiology Laboratory. In the nearly two decades since, services have expanded to include the latest state-of-the-art medical and surgical treatments for cardiac rhythm disorders, including atrial fibrillation (AF or a-fib), which affects more than two million Americans.


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