FOR RELEASE: 2/22/2011Contact: Jackie Keren, (203) 255-5300

People's United Bank Wealth Management & Trust is lead corporate sponsor of Norma F. Pfriem Breast Care Center's Rose of Hope Luncheon

People’s United Bank Wealth Management & Trust will be the lead corporate sponsor of the Rose of Hope Luncheon, an annual benefit for the Norma F. Pfriem Breast Care Center, for the third year. The bank has been the lead corporate sponsor of a Breast Care Center event for over eleven years. The luncheon, which takes place in June, raises funds for the Center’s programs for underserved women.

Joann Keller, Nancy Buebendorf and Kathy Morales of People’s United Wealth Management and Trust

The bank made the gift in honor of Norma F. Pfriem, who founded the Center. “The Breast Care Center was at the top of Norma’s list,” says Kathy Morales, a senior vice president at People’s United Bank Wealth Management & Trust. “We wanted to carry on her legacy.”

The annual luncheon attracts over 350 individuals, many of them breast cancer survivors, and takes place in Fairfield at the home of Patti and Tom Keegan.

“We’re so grateful for People’s United Bank Wealth Management & Trust,” says Donna Twist, PhD, the Breast Care Center’s Executive Director and Vice President for Development. “Norma was passionate about helping women with cancer get compassionate and quality care regardless of their financial situation, and this gift will ensure that happens.”

Each year the Breast Care Center helps close to 500 women access free screening and diagnostic services to prevent early death from breast cancer through its Medically Underserved Initiative, the largest program of free care in the area.

For more information about sponsorship or for tickets to the Rose of Hope Luncheon, call the Breast Care Center at (203) 255-5300.

Part of the Norma F. Pfriem Cancer Institute at Bridgeport Hospital, the Norma F. Pfriem Breast Care Center has served more than 18,000 women and their families since it was established in 1999. A member of the prestigious National Consortium of Breast Care Centers, the Center provides a wide range of diagnostic care and treatment at its Bridgeport Hospital and Fairfield locations, including medical oncology, surgical and chemotherapy services, plastic surgery, mammography and radiation therapy, and genetic risk assessment as well as opportunities to participate in clinical trials.

The Breast Care Center office at 111 Beach Road in Fairfield also provides comprehensive women’s wellness services, including nutrition counseling, massage and Reiki therapy, wig and prosthesis fitting, counseling, yoga, Pilates, naturopathic medicine, and other patient support activities. The Center has a satellite office on Park Avenue in Trumbull.

For more information call (203) 255-5300 or visit the Center on the web at

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Part of Yale New Haven Health System, Bridgeport Hospital is a 383-bed acute care hospital (plus 42 beds licensed to Yale-New Haven Children’s Hospital) serving parts of Fairfield and New Haven counties. The hospital admits more than 18,000 patients and receives more than 240,000 outpatient visits annually.