FOR RELEASE: 4/30/2012Contact: Jackie Keren, (203) 255-5300

People’s United Wealth Management lead corporate sponsor of Rose of Hope Luncheon

People's United Wealth Management
(l-r) JoAnn Keller, Vice President of People’s United Wealth Management, Louise Sandeberg, Senior Executive Vice President, People’s United Wealth Management, and Nancy Buebendorf, Vice President Fiduciary Services, present Donna Twist, Executive Director of the Norma F. Pfriem Breast Care Center with a check for $15,000.

People’s United Wealth Management will be the lead corporate sponsor of the Rose of Hope Luncheon, an annual benefit for the Norma F. Pfriem Breast Care Center, for the fourth year. The bank has been the lead corporate sponsor of a Breast Care Center event for over twelve years. The luncheon, which takes place on June 14 in Fairfield, raises funds for the Center’s programs for underserved women.

Each year the Breast Care Center helps over 600 women access free screening and diagnostic services to prevent early death from breast cancer through its Medically Underserved Initiative, the largest program of free care in the area. The annual luncheon, which raises funds to support this program, attracts over 450 individuals, many of them breast cancer survivors, and takes place in Fairfield.

“People’s United Wealth Management is pleased to continue to support the annual Rose of Hope Luncheon which is an important source of funds for the counseling, educational and wellness programs provided by the Norma Pfriem Breast Care Center,” says Jo Ann Keller, Vice President of People’s United Wealth Management. “People’s is committed to promoting the health and well being of the community through its support of agencies like the Norma F. Pfriem Breast Care Center.”

“People’s has been a wonderful supporter and friend,” says Donna Twist, Ph.D., the Breast Care Center’s Executive Director and Vice President Development. “This gift will ensure women get quality care regardless of their financial situation.”

Each year, a well known celebrity with an interest in women’s issues and women’s health delivers the keynote address at the Rose of Hope Luncheon. This year’s keynote speaker, award winning actress Julie Bowen of television’s Modern Family, will be the guest of honor at the reception. Bowen won an Emmy and Screen Actors Guild Award for her performance as Claire Dunphy, the matriarch of a family dealing with chaotic, contemporary life in Los Angeles. Bowen lives in Los Angeles with her husband and three sons and enjoys tutoring high school students in her spare time.

“Julie has helped increase awareness of breast cancer screening at the ground level through her participation in cancer walks,” says Dr. Twist. “We are thrilled to welcome her to the podium this year.”

For more information about sponsorship or for tickets to the Rose of Hope Luncheon, call the Breast Care Center at (203) 255-5300.

Part of the Norma F. Pfriem Cancer Institute at Bridgeport Hospital, the Norma F. Pfriem Breast Care Center has served more than 20,000 women and their families since it was established in 1999. A member of the prestigious National Consortium of Breast Care Centers, the Center provides a wide range of diagnostic care and treatment at its Bridgeport Hospital and Fairfield locations, including medical oncology, surgical and chemotherapy services, plastic surgery, mammography and radiation therapy, and genetic risk assessment as well as opportunities to participate in clinical trials. The Breast Care Center office at 111 Beach Road in Fairfield also provides comprehensive women’s wellness services, including nutrition counseling, massage and Reiki therapy, wig and prosthesis fitting, counseling, yoga, Pilates, naturopathic medicine, and other patient support activities. The Center has a satellite office on Park Avenue in Trumbull. For more information call (203) 255-5300 or visit the Center on the web at

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Part of Yale New Haven Health System, Bridgeport Hospital is a 383-bed acute care hospital (plus 42 beds licensed to Yale-New Haven Children’s Hospital) serving parts of Fairfield and New Haven counties. The hospital admits more than 18,000 patients and receives more than 240,000 outpatient visits annually.