FOR RELEASE: 4/30/2012Contact: Jackie Keren, (203) 255-5300

First Niagara Bank Sponsors Rose of Hope Reception Welcoming Guest Speaker Julie Bowen of Television’s Modern Family

First Niagara Bank
Peter Keller, Senior Vice President and Private Banking Head, First Niagara Private Client Services, and Kim McGillicuddy, Regional Director at First Niagara Risk Management, present Dr. Donna Twist with a check for $10,000.

First Niagara Bank will be the corporate sponsor of the Rose of Hope Champagne reception for guests at this year’s Rose of Hope Luncheon, an annual benefit for the Norma F. Pfriem Breast Care Center. The luncheon, which takes place on June 14, raises funds for the Center’s programs for underserved women. Each year the Breast Care Center helps over 600 women access free screening and diagnostic services to prevent early death from breast cancer through its Medically Underserved Initiative, the largest program of free care in the area. The annual luncheon attracts over 450 individuals, many of them breast cancer survivors, and takes place in Fairfield.

First Niagara, with offices locally in Westport, Stratford, Norwalk, Shelton and Milford, as well as across Connecticut, Upstate New York, Pennsylvania and Massachusetts, has a long history of providing financial contributions, volunteer time and professional expertise to local nonprofit organizations. The bank strives to build strong communities where all people have opportunities to learn, grow and achieve.

“First Niagara Bank has a real sense of responsibility and commitment to every community we serve,” says Peter Keller, Senior Vice President and Private Banking Head, First Niagara Private Client Services. “We are proud to support the Norma F. Pfriem Breast Care Center and its extraordinary work providing expertise in cancer prevention, diagnosis and treatment. We are also pleased to support the work of the Yale-New Haven Cancer network.”

The Norma F. Pfriem Breast Care Center serves women throughout southern Fairfield County with breast cancer care and outreach and education programs to raise awareness of the impact of the disease locally. “We are so grateful for First Niagara’s support,” says Donna Twist, Ph.D., the Breast Care Center’s Executive Director and Vice President Development. “As a community-based organization, we feel it’s important to partner with our neighbors in providing health and other services to the community. First Niagara shares our passion for caring for everyone in the community, especially those in need.”

The Rose of Hope Luncheon, now in its twelfth year, takes place in Fairfield. Each year, a well known celebrity with an interest in women’s issues and women’s health delivers the keynote address. This year’s keynote speaker, award winning actress Julie Bowen of television’s Modern Family, will be the guest of honor at the reception. Bowen won an Emmy and Screen Actors Guild Award for her performance as Claire Dunphy, the matriarch of a family dealing with chaotic, contemporary life in Los Angeles. Bowen lives in Los Angeles with her husband and three sons and enjoys tutoring high school students in her spare time.

“Julie has helped increase awareness of breast cancer screening at the ground level through her participation in cancer walks,” says Dr. Twist. “We are thrilled to welcome her to the podium this year.”

First Niagara joins People’s United Wealth Management, the major corporate sponsor of the luncheon, in supporting the day’s activities. People’s has sponsored the Rose of Hope Luncheon for the last four years.

For more information about sponsorship or for tickets to the Rose of Hope Luncheon, call the Breast Care Center at (203) 255-5300.

Part of the Norma F. Pfriem Cancer Institute at Bridgeport Hospital, the Norma F. Pfriem Breast Care Center has served more than 20,000 women and their families since it was established in 1999. A member of the prestigious National Consortium of Breast Care Centers, the Center provides a wide range of diagnostic care and treatment at its Bridgeport Hospital and Fairfield locations, including medical oncology, surgical and chemotherapy services, plastic surgery, mammography and radiation therapy, and genetic risk assessment as well as opportunities to participate in clinical trials. The Breast Care Center office at 111 Beach Road in Fairfield also provides comprehensive women’s wellness services, including nutrition counseling, massage and Reiki therapy, wig and prosthesis fitting, counseling, yoga, Pilates, naturopathic medicine, and other patient support activities. The Center has a satellite office on Park Avenue in Trumbull. For more information call (203) 255-5300 or visit the Center on the web at

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Part of Yale New Haven Health System, Bridgeport Hospital is a 383-bed acute care hospital (plus 42 beds licensed to Yale-New Haven Children’s Hospital) serving parts of Fairfield and New Haven counties. The hospital admits more than 18,000 patients and receives more than 240,000 outpatient visits annually.