News
FOR RELEASE: 5/8/2014Contact: Jackie Keren, (203) 255-5300
ajkere@bpthosp.org

Land Rover Milford: Lead corporate sponsor of Rose of Hope Celebrity Champagne Reception, an annual benefit for The Norma F. Pfriem Breast Care Center


FAIRFIELD, CT – Land Rover Milford will be the lead corporate sponsor of the Rose of Hope Celebrity Champagne Reception, part of the Rose of Hope Luncheon, an annual benefit for the Norma F. Pfriem Breast Care Center, for the second year. The luncheon, which takes place in June, raises funds for the Center’s programs for underserved women.

Each year the Breast Care Center helps over 1,000 women access free screening and diagnostic services to prevent early death from breast cancer through its Medically Underserved Initiative, the largest program of free care in the area. The annual luncheon, which raises funds to support this program, attracts over 600 individuals, many of them breast cancer survivors, and takes place in Fairfield.


Ryan Ambrifi of Land Rover Milford with the 2014 Rose of Hope Co-chairs, Linda Blackwell (l) and Daneen Grabe (r)

Television personalities Giuliana and Bill Rancic will deliver the keynote address. Giuliana, a breast cancer survivor, is the co-anchor of television’s E! News. Her husband, Bill, is a motivational speaker and Chicago real estate developer who was hired by The Trump Organization at the conclusion of the first season of The Apprentice.

“We are fortunate to have so many committed supporters and friends,” says Dr. Donna Twist, Executive Director of the Norma F. Pfriem Breast Care Center. “Land Rover’s generosity ensures that we can continue to make a difference in the lives of women and their families.”

For more information about sponsorship or for tickets to the Rose of Hope Luncheon, call the Breast Care Center at (203) 255-5300.

Part of Bridgeport Hospital and the Yale New Haven Health System, the Norma F. Pfriem Breast Care Center has served more than 20,000 women and their families since it was established in 1999. One of only 200 sites accredited by the National Accreditation Program for Breast Centers (NAPBC), the Center provides a wide range of diagnostic care and treatment at its Bridgeport Hospital and Fairfield locations, including medical oncology, surgical and chemotherapy services, plastic surgery, mammography and radiation therapy, and genetic risk assessment as well as opportunities to participate in clinical trials. The Breast Care Center office at 111 Beach Road in Fairfield also provides comprehensive women’s wellness services, including nutrition counseling, massage and Reiki therapy, wig and prosthesis fitting, counseling, yoga, Pilates, naturopathic medicine, and other patient support activities. The Center has a satellite office on Park Avenue in Trumbull. The Center is a member of the prestigious National Consortium of Breast Care Centers. For more information call (203) 255-5300 or visit the Center on the web at www.bridgeporthospital.org/cancer/breast.


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Part of Yale New Haven Health System, Bridgeport Hospital is a 383-bed acute care hospital (plus 42 beds licensed to Yale-New Haven Children’s Hospital) serving parts of Fairfield and New Haven counties. The hospital admits more than 18,000 patients and receives more than 240,000 outpatient visits annually.