Rose of Hope Luncheon in June marks fifteenth anniversary of Norma Pfriem Breast Center

Monday, April 6, 2015

Fairfield -- The  14th annual Rose of Hope Luncheon, a benefit for the Norma Pfriem  Breast Center (NPBC), takes place on June 11.   This year the Rose of Hope Luncheon celebrates the Breast Center’s  fifteenth anniversary of helping women in the community fight breast  cancer.  All proceeds benefit the Norma  Pfriem's programs and services for women in need.  This funding means all women coming to the  Norma Pfriem Breast Center receive the most comprehensive screening and  treatment, no matter their ability to pay.

The  Norma Pfriem Breast Center is dedicated to medical excellence and compassionate  care.  The Breast Center has been an innovator in  breast care in Connecticut and a model for breast centers throughout the state,  with programs that are now the standard of breast cancer treatment.  The Norma Pfriem Center was the first free standing  community breast center  in Connecticut to offer one-stop coordination of care, patient navigation and  rapid diagnosis, without regard for a woman’s ability to pay.  The Norma Pfriem Breast Center remains dedicated to providing  leading edge care for all those battling the disease.  Connecticut has one of the highest rates of  breast cancer incidence in the country.   The Norma Pfriem Breast Center works to reduce the impact of the disease  on our community.

Since  1999, the Norma Pfriem Breast Center has served over 30,000 women.  Each year the NPBC provides nearly 1,000  uninsured and underinsured women with financial assistance for patient care  services and educates over 3,500 women and girls about breast cancer risk.

The Breast Center is  honored to have Joan Lunden, one of television’s most recognizable and trusted  personalities, as the Rose of Hope keynote speaker.  Lunden, a breast cancer survivor, is helping  women through her open discussion about her journey.  As a survivor and advocate, celebrity  personality, author and philanthropist, she is a role model for all women  fighting breast cancer.

This year’s Rose of  Hope award honoree, WPLR DJ Mike Lapitino, is a longtime NPBC supporter and the  founder of the Mike Lapitino Golf Classic (now the Mike Lapitino-WPLR Golf  Classic), a benefit for the NPBC.  Over  the last 14 years, the Golf Classic has raised over $200,000 for the NBC’s  programs for underserved women.

For  the fifth year, Daneen Grabe and Linda Blackwell, both of Fairfield, join Dr.  Donna Twist, the Breast Center’s Executive Director, to co-chair the Rose of  Hope Luncheon.

Grabe,  the owner of the Little Pub in Ridgefield and Wilton, is a member of the Breast  Center’s President’s Council and Advisory Board.  Grabe has a passion to care for others that  comes out of her 25 years as a massage therapist and her work with cancer  patients, including women at the Breast Center.   For her contributions to the Norma Pfriem Breast Center, she was awarded the  Rose of Hope Award in 2010.  In the  community, she focuses her generosity on health causes.

“The Rose  of Hope event encompasses all the things that make the NPBC such a wonderful  resource,” says Grabe.  “The event  showcases the caring attitude of the organization, the inspiring spirit of  survivors, and the enduring hope for others afflicted with breast cancer.  The  Breast Center has grown so much in the last year, with new women’s wellness  services.  It's an honor to  co-chair the 2015 Rose of Hope Luncheon, and I'm excited to work with my friend  Linda to make the Center’s major event another tremendous success.”

Linda  Blackwell is  the president of the Norma Pfriem Breast Center’s President’s Council and Chair  of the Advisory Board.  She has planned many of the Center’s events.  Blackwell, a senior vice president of sales  at William Raveis, is also active in the Near & Far Aid Association.

“During  the years I have been involved, I have seen the great care given to every woman  that comes to the center, without regard to their ability to pay,” says  Blackwell.  “Having watched my mom and  other friends battle through the treatments, I know that for every woman the  Center helps, there are children, husbands, friends and families who also  benefit because of the special care their loved one has received.  The  Center’s integrated approach to care helps women address many of their  healthcare needs in one place.  I am so proud to be a small part of this.”

Cindy Citrone will serve as  Special Program Chair for the third year.   The event is sponsored by John and Connie DeMattia and the DeMattia  Family Foundation. Merrill Lynch Wealth Management is the Lead Corporate Event  Sponsor. Tom and Patti Keegan will host the event again this year at their  beautiful estate in Greenfield Hill.

The luncheon is open to the  community.  For ticket information, call  203.255.5546.

Part of Bridgeport Hospital and the Yale New  Haven Health System, the Norma Pfriem Breast Center has served more than 25,000  women and their families since it was established in 1999.  One of only 200 sites accredited by the  National Accreditation Program for Breast Centers (NAPBC), the Center provides  a wide range of diagnostic care and treatment at its Bridgeport Hospital and  Fairfield locations, including medical oncology, surgical and chemotherapy  services, plastic surgery, mammography and radiation therapy, and genetic risk  assessment as well as opportunities to participate in clinical trials.  The Breast Center office at 111 Beach Road in  Fairfield also provides comprehensive women’s wellness services, including  nutrition counseling, massage and Reiki therapy, wig and prosthesis fitting,  counseling, yoga, Pilates, naturopathic medicine, and other patient support  activities.  The Center has a satellite  office on Park Avenue in Trumbull.  The  Center is a member of the prestigious National Consortium of Breast Care  Centers.  For more information call 203.255.5300 or visit online.

Bridgeport Hospital, part of Yale New Haven Health, is a non-profit 501-bed acute care hospital with two campuses (plus 42 beds licensed to Yale New Haven Children's Hospital). Its Bridgeport and Milford Campuses serve patients from across the region. The hospital admits more than 23,000 patients and provides nearly 350,000 outpatient treatments annually. The Connecticut Burn Center at Bridgeport Hospital is the only burn center in the state and one of only 64 verified burn centers in the United States. Bridgeport Hospital is committed to providing safe, compassionate and cost efficient care to its patients and the community.

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